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Funnel chart

Funnels can be helpful for visualizing a flow of things (users, people, organizations, etc.) through a sequential process, such as the sales pipeline.

Here's an example showing the count of companies receiving fundraising by series round.

View Mode Analysis

Click Results à la Mode to duplicate the report and build a funnel visualization with your data. Learn more about using HTML to customize your reports.

Create a funnel chart

Add the stylesheet link and script tags to the top of the HTML:

<link rel="stylesheet" href="">
<script src=""></script>
<script src=""></script>

Add the customizable snippet at the bottom of the HTML:


	query_name: "Startup Fundraising Round Funnel",
	stage_column: "completed_round",
	value_column: "company_count",
	title: "The startup fundraising funnel",
	height: 350,
	width: 500


You can customize the funnel by editing the parameters in the snippet:

  • html_element: If not provided, the funnel will be added as the last element in the report. To place it elsewhere, select an element in your report with this parameter.
  • query_name: The name of the query that returns the chart's dataset. If you update the name of the query, you’ll need to update it here as well.
  • stage_column: The dataset column that defines the name of each stage in the funnel.
  • value_column: The dataset column that defines the value of each stage in the funnel.
  • title: The chart's title.
  • height: The height of the funnel in pixels.
  • width: The width of the funnel in pixels.

Get more from your data

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