Glossary
Welcome to our glossary of data terms. In addition to a basic definition, some terms include business examples, and Mode’s opinion, for more context.
Ad hoc analysis and reporting
Analysts are often asked to answer one-off questions to help someone at their company make a decision...
Analytics tools
Analytics tools represent the consumption layer of a data stack. These are the tools that let people analyze...
Data Cleaning
Data cleaning is a process by which inaccurate, poorly formatted, or otherwise messy data is organized…
Analytics architecture
An analytics architecture is any set of tools and technologies that enable people and teams to store...
KPI Dashboard
A KPI (key performance indicator) dashboard is a tool that gives a comprehensive, easy-to-understand view of all the metrics important to a business, department...
Transformation tools
Transformation tools update and reformat data from one state into another...
Data warehouse
A data warehouse is a centralized location for storing data, typically from many different sources...
ETL tools
ETL tools move data from source systems, like sales CRMs, marketing tools, event logs, and a host of other sources…