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Could Friday be the Best Day to Publish Your Tech Startup’s Press Release?

Conventional wisdom says that it’s best to issue press releases in the middle of the week: the press is more active and readers more engaged. I was recently involved in one such announcement. We went with tradition and announced our public beta and funding on a Tuesday—only to run right into Facebook’s launch of Slingshot. In the months since, I haven’t stopped wondering: Could Friday’s smaller audiences actually present a better opportunity for young startups?

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Could Friday be the Best Day to Publish Your Tech Startup’s Press Release?

September 26, 2014 6 minute read

Conventional wisdom says that it’s best to issue press releases in the middle of the week: the press is more active and readers more engaged. I was recently involved in one such announcement. We went with tradition and announced our public beta and funding on a Tuesday—only to run right into Facebook’s launch of Slingshot. In the months since, I haven’t stopped wondering: Could Friday’s smaller audiences actually present a better opportunity for young startups?

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Benn Stancil

Co-founder & Chief Analytics Officer

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Conversation starters: the data behind your story

August 22, 2014 2 minute read

First Tom Giratikanon brought to light the spread of military surplus gear in this alarming New York Times graphic. And then he did something that we're seeing happen with increasing regularity: Giratikanon published all the raw data.

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Emily Ritter

VP of Marketing

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Are Home Run Derby Hitters Different?

July 14, 2014 1 minute read

Tonight’s Home Run Derby features ten of the world’s best home run hitters. But the Derby isn’t about just hitting home runs—it’s about seeing how far they fly.

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Benn Stancil

Co-founder & Chief Analytics Officer

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Where Americans Think They Live

May 5, 2014 2 minute read

Last week, FiveThirtyEight’s Walt Hickey wrote a couple of interesting articles about which states are in the Midwest and South. Being from North Carolina—where people definitely consider themselves Southern—I was surprised to see that only two-thirds of all respondents to the FiveThirtyEight survey said North Carolina was in the South.

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Benn Stancil

Co-founder & Chief Analytics Officer

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