Users will teach us more about our own product than any amount of self-study possibly could. Here's a closer look at product segmentation.

Our A/B tests could be leading us astray. If we understand and account for the statistical significance filter, we can get more trustworthy results.

Traditional BI tools are great at answering static questions, but not the big-picture questions that determine your product roadmap.

Has polling played too big of a role in our elections? And similarly, how much weight should data have in our business decisions?

Analytic functions make Calculated Fields even more powerful by allowing you to calculate metrics based on specified partitions of your data.

The data team at Mode loves SQL. We code it, write about it, and empower people to use it all over the world. In that vein, we thought it would be fun to use some SQL to analyze some SQL.