Regardless of how agile your team might be, you're limited by how quickly you can provision a warehouse, build ETL pipelines, set up event tracking, and integrate an analytics tool. Doesn't this all take significant time and expertise to build?

One of the most common reasons an organization reaches out to Mode is that they're about to begin investing in analytics, and they want our advice. Sometimes these organizations are only a few months old, sometimes they've been around for decades. No matter how old they are, they all want to transition from being a company that has data to a company that truly uses their data.

Analysts often assume that the best way to advance their careers or provide more value is to improve their technical chops. While it's true that you need a baseline of technical skills to conduct analysis, most of us need further development of our soft skills rather than further honing of our hard skills.

The World Chess Championship 2018, a match between reigning champion Magnus Carlsen and challenger Fabiano Caruana, just came to a conclusion in London. Since all twelve classical games were drawn, the players entered a tiebreak round, where Carlsen was crowned world champion. This is the first time all classical games have been drawn, and many chess fans expressed disappointment in what seemed to be a “dull” or “bloodless” series of games.

When we talk to analytics teams about what they're working on and what big projects are coming up, this is a common refrain we hear:

“Right now, we're working on getting data out to people and making sure everyone has the right dashboards. We also want to answer some of the bigger questions that are causing problems for our business, but it's important that people have what they need first.”

In case you missed it, we launched a free product earlier this year, Mode Studio.

Free products aren't common in the world of analytics. Even less common, we launched ours after already having built a strong business around a paid product. Quite often in the last six months, we've been asked why we did it.