What your retention rate is hiding

OUT OF SIGHT
3 Things Your User Retention Rate is Hiding
The chart we all seem to use to represent retention—which is often where measuring retention begins and ends—is only showing you a small piece of the puzzle. - Mode Blog

PAIR O’ DUCKS
Preston’s Paradox
Suppose every woman has fewer children than her mother. Average fertility would decrease and population growth would slow, right? Actually, no. According to Preston's paradox, fertility could increase, decrease, or stay the same. - Probably Overthinking It

SPIN A TALE
Data Is an Art, Not Just a Science—and Storytelling Is the Key
Data science is a balancing act. Math and science have their role to play, but so do art and communication. - Shopify Engineering

DO THE LOCO-MOTION
What Is Data Viz Animation Good for?
A great thread of examples! - Joey Cherdarchuk

COME INTO FOCUS
The Best Decision Is One
As data folk, we’re not here to help organizations make better decisions; we’re here to create better results. - benn.substack