Sometimes communicating data is as simple as sharing out a basic chart. Sometimes telling an impactful data story means creating a knock-out data visualization beyond what out-of-the-box reporting options provide. But delivering something custom can be a complicated process.

Head over to the Report Builder to check out a few new features that will make it easier to present a data story beautifully.

Rather than switching back and forth between the Editor and the Report Builder to add and edit charts, you can now take advantage of the new in-line editing features.

Did Sheila get the answer she needed when she emailed our support team? Did Joe spend more in store this trip compared to last trip? Did Jess find the right features after downloading our mobile app?

With the mind-blowing proliferation of tools designed to help manage each and every aspect of the customer journey, it can be easy to get siloed into thinking about how one tool or team interacts with a customer.

But Sheila, Joe, and Jess aren't thinking about their interaction as a support experience, or a store experience, or an app experience. They're think about their experience.

If a tree falls in the forest and no one is there to hear it, does it make a sound?

We're not entirely sure. What we do know is that if you analyze some data and no one else sees your work, it probably doesn't make much of an impact. And it should.