Many shopping sites follow a similar retail calendar, focusing on big promotional pushes around the holidays. But when you're in the business of helping someone get ready to tie the knot, you can throw those traditional calendars right out the window.

Nearly a year ago we wrote about the questions folks should consider when making early analytics hires. While those questions are helpful whether you're hiring your first data analyst or your fourth, there will be undoubtedly be another nagging question as you scale:

Over the course of a startup's lifetime, a company can face a range of data challenges. In the beginning, startup founders do most analysis themselves using tools like Google Analytics. As a company grows, business and product leaders often have analytical questions that these tools—and busy executives—can't answer.