April 13, 2016• 6 minute read
With the emergence of data integration tools it's easier than ever to get your hands on consolidated data from third-party tools. Access to this data provides tons of opportunities to understand exactly how customers interact with your product and your teams.
April 5, 2016• 10 minute read
Head over to Twitch on any given day and you'll find 250,000 broadcasters live streaming content to more than two million concurrent viewers. Launched in 2007 under the name Justin.tv, Twitch was intended to be a “stream anything” platform, but pivoted to video game streaming once it proved to be the most popular content on the site.
March 2, 2016• 7 minute read
Many shopping sites follow a similar retail calendar, focusing on big promotional pushes around the holidays. But when you're in the business of helping someone get ready to tie the knot, you can throw those traditional calendars right out the window.
December 1, 2015• 4 minute read
Nearly a year ago we wrote about the questions folks should consider when making early analytics hires. While those questions are helpful whether you're hiring your first data analyst or your fourth, there will be undoubtedly be another nagging question as you scale:
January 27, 2015• 6 minute read
Over the course of a startup's lifetime, a company can face a range of data challenges. In the beginning, startup founders do most analysis themselves using tools like Google Analytics. As a company grows, business and product leaders often have analytical questions that these tools—and busy executives—can't answer.