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Understanding Salesforce CRM Data

A Complete Guide for Analysts

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What's in the guide

This ebook will guide you through the process of learning about sales and understanding the context of CRM data before you start analysis. In this guide you'll:

  • Get to know Salesforce (and why your sales organization uses it)
  • Learn how Salesforce generates and organizes data
  • Explore the Salesforce schema
  • Recreate Salesforce reports with SQL (and why it’s important)
  • Get suggestions for high-impact sales analysis
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