Understanding Salesforce CRM Data: A Complete Guide for Analysts

This ebook will guide you through the process of learning about sales and understanding the context of CRM data before you start analysis. In this guide you'll:

• Get to know Salesforce (and why your sales organization uses it)
• Learn how Salesforce generates and organizes data
• Explore the Salesforce schema
• Recreate Salesforce reports with SQL (and why it’s important)
• Get suggestions for high-impact sales analysis