The Data Team’s Guide for Marketing Metrics | Mode

The Data Team’s Guide for Marketing Metrics

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The Data Team’s Guide for Marketing Metrics

What you’ll learn in this whitepaper

Marketing leaders rely on data to meet their quarterly targets and drive long-term revenue goals.

Use this guide to help set up your marketing team in Mode. Better understand the metrics they’re looking for and get inspired with sample charts they can use to accelerate their goals.

In this whitepaper we’ll cover

  • The role of data at each stage of the customer lifecycle
  • Why data teams are crucial partners for marketing analysis
  • Sample charts to get you started
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