What you'll learn in this whitepaper

You've just been handed your company's raw Salesforce data. What do you do first?

Welcome to your crash course in understanding Salesforce and its data. We'll translate what it does for your sales team and how it generates CRM data so you're equipped with the right context before you start your analysis.

In this guide, we'll cover:

• How Salesforce generates and organizes data

• The Salesforce schema

• How to recreate Salesforce reports with SQL (and why it's important)

• Suggestions for high-impact sales analysis