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Defining Metrics: A Template for Working With Stakeholders

Use these questions to do data planning with your business teams.

Use this template to arrive at clear definitions for business metrics with stakeholders. Record how metrics like leads, users, and customers are defined, and use it to document how other North Star metrics, like ARR, are being tracked.

Stakeholders should be your partners in building, testing, and iterating on metrics. Bringing them into the fold can be invaluable.

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