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How to Make Sure A/B Tests Aren’t Leading You Astray

What you’ll learn in this whitepaper:

A/B tests help measurably improve our product and create a better experience for the majority of our users. But, if we’re not careful, they can keep us chasing product changes that do almost nothing at all.

In this white paper, we will cover:

  • The problem with typical A/B tests

  • How statistical significance can inflate results

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