Today we're excited to announce Mode's new integration with DataVault from Tenjin, a company focused on providing marketers insight into mobile marketing spend and ROI analytics.
When it comes to driving app engagement and LTV via paid spend, marketers test a wide variety of ad networks—and tactics within each.
Checking in on performance of one campaign in one network is fairly straightforward: log in, grab what you need, and get out of there. But to understand performance across networks and dig into the metrics that really matter—ad revenue LTV, retention, ROI—things get a lot more difficult. Each network defines output schemas differently and has tedious nuances. When it comes to joining data from various networks together on your own, it's pretty inevitable that you'll run into calculation issues.
That's where Tenjin comes in. Tenjin's hosted infrastructure allows companies to implement app and marketing analytics without diverting engineers away from app development. Tenjin provides marketers with a combined view of ad network performance in pre-built dashboards, but also opens up all of the underlying data from the channels marketers acquire users from. Tenjin's DataVault, powered by Amazon Redshift, organizes all of your ad network data in one unified schema.
To take your mobile marketing analysis to the next level, connect your DataVault to Mode. Directly query the raw data and build visualizations on top using Mode's built-in charting tools, Python visualization libraries, or custom HTML. Make funnels, maps, feature comparisons, user prediction models, and ROI analyses that go deeper than any dashboard. Perform ad-hoc queries on user level data to get actionable acquisition insights and create more profitable lookalike ad campaigns on any ad network.
With access to your raw data, the possibilities for analysis are limitless.
Ready to dig into your mobile marketing data?
Sign up for a 14-day free trial, connect your Tenjin DataVault, and start exploring. Let us know if you need help!