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Mode Cookie and Tracking Policy

Last Modified: Dec 30, 2020

This Cookie Policy describes the collection of information using cookies and related tracking technologies on the Mode website (the “Site”) or through our data analysis product available on this Site (the “Service”). Please review Mode’s Privacy Policy for an overall explanation of how we collect, use and share your personal information.

Data collection using cookies and tracking technologies

Mode uses data collected by cookies and related tracking technologies to improve your browsing experience, analyze Site traffic, deliver personalized advertisements, and increase the overall performance of our Site.

A cookie is a small piece of data that a website stores on a visitor's computer, and then the visitor's browser provides to the website each time the visitor returns. Tracking technologies are snippets of codes (typically Javascript libraries) we run on the page that are executed when certain actions take place.

The table below outlines how we use this data by the various categories of cookies we use.

Category

Purpose

Sample Tools

Functional

To monitor the performance of our Site and to enhance your browsing experience.

Intercom

Performance

To analyze user behavior in order to provide you with a more relevant browsing experience or customize the content on our Site.

Segment, Bugsnag, Google Analytics

Targeting

To personalize and measure the effectiveness of advertising on our Site and other websites. For example, we may serve you a personalized ad based on the pages you visit on our Site.

Google Ads, Doubleclick, Facebook Pixel

Strictly Necessary

Mode uses browser cookies that are necessary for the Site to work as intended. For example, we store your website data collection preferences, temporarily store your payment information to validate your transaction and protect fraud, and remember your authentication settings to protect your account if we detect suspicious login.

Mode

Managing cookies and tracking options

If you would like to opt-out of tracking, please review your cookie preferences by clicking on the Cookie Settings button above.

Below is some additional guidance and references to industry best practices for your review.

Blocking cookies in your browser.  Most browsers let you remove or reject cookies, including cookies used for interest-based advertising.  To do this, follow the instructions in your browser settings.  Many browsers accept cookies by default until you change your settings.  For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. 

Blocking advertising ID use in your mobile settings.  Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.

Using privacy plug-ins or browsers.  You can block our site from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.

Platform opt-outs.  The following advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:

Advertising industry opt-out tools.  You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:

Do Not Track

At this time, Mode does not have a mechanism in place for responding to browser “do not track” signals or other similar mechanisms used to limit collection of information. Specifically, if you turn on the Do Not Track setting on your browser, the Service and the Site are not currently capable of following whatever Do Not Track preferences you set.

Changes to this policy

This policy may change from time to time. We will notify you of any changes by updates to this page.

Questions?

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