PASS THE POPCORN
Cognitive Hollywood: Data Shows Box Office Economics in Turmoil
Film studio execs say poor Rotten Tomatoes’ reviews are to blame for the summer box office slump. This analysis debunks that myth and surfaces something more profound: “Audience scores and critic scores are increasingly correlated, meaning that audiences are becoming expert at smelling a ‘bad’ movie and staying away.” - Vantage
ALWAYS BE CLOSING
9 Elements of Deal-Closing Sales Demos, According to New Data
Forward this one to your sales team. This is yet another good example of a company using their proprietary dataset (in this case, recordings of sales calls) to tell stories and generate interest in their brand. - Gong.io
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