• How to use Segment SQL with the Mode Playbook

  Notes for using Playbook reports with Segment SQL

• How to use the Mode Playbook

  The Mode Playbook is a repository of open source analysis you can adapt to work with your data.

• The Customer Behavior Playbook

  This Playbook describes how often customers take action, with what frequency, and how certain actions can affect other actions.

• The User Retention Playbook

  Discover how user retention evolves over time, varies across different users groups, and affects the size of your user base.

• Use your data with the Mode Playbook

  To use the Mode Playbooks, you need two specify data sets and common table expressions to format your data to each query.

• What product features are my customers using?

  How to measure what features your customers are using in Mode

• Which customer engagement campaigns were effective?

  The report helps you measure the effectiveness of marketing campaigns by showing the average user engagement levels before and after an event occurred.

• Which group of user events correlates with higher retention rates?

  This report lets you explore how a combination of user actions might relate to user retention.

• Which user event correlates with user retention?

  This report explores user retention by showing which actions are most predictive of users becoming long-term users of your product.

• How do I calculate user retention and churn rate?

  This report creates a few basic charts that help you understand your user retention rates

• How do I customize user cohorts to explore user retention?

  This report shows how factors like signup source, user device, or day of the week might affect retention

• How do users flow through my product or website?

  This user flow diagram shows the sequences of the first three actions your customers take, so you can identify the most common user paths in your product.

• When do customers churn?

  This report shows how many customers take an action after not having taken that action for a certain amount of time.